Paige Premium Denim Event – Holt Renfrew, May 10, 2008

Cynthia Cheng

Former model and jeans designer, Paige Adams-Geller (left) of Paige Premium Denim was at Holt Refrew, Bloor Street in Toronto on May 10, 2008 signing her book, Your Perfect Fit, and giving advice to shoppers buying her jeans.  I (right) had the wonderful opportunity to meet her in person as well as purchase a pair of her low-rise Pico jeans in the petite fit.  The purchase also included a denim bag and a signed copy of Your Perfect Fit.  The event, like most clothing events at Holts also served bite-sized refreshments, and mineral water was readily available at a side table.  Of course, being a day time event, it was not nearly as crazy as private shopping nights (where there are plenty of food tables).

The event was from 1-3 pm, but I arrived early, around 12:55.  This meant that I did not have to wait long for a change room, even though I did not have an appointment.  Because it was early, I also didn’t have to fight through crowds at the jeans table, trying to find my size.  Actually, I needed a bit of help finding my size, as I didn’t even realize that Holts was carrying the pants in the petite length. A few years ago, Holts stopped carrying petite sizes of any kind, naturally, I assumed that it wasn’t going to be there.  Of course, I was wrong.

Paige Premium Denim, unlike many other brands is very accomodating to women of different sizes.  Paige’s theme is about loving one’s body, no matter the size.  In fact, her website opens up with the brand’s slogan, “be comfortable in your genes.”  With a slogan like that, your brand definitely will have to be as accomodating to “non-model” sizes as you can.  This includes jeans of varying lengths, both for taller and shorter women.  Otherwise, it wouldn’t make much sense to have such a slogan.  

Paige is one of the few brands (along with Seven for All Mankind, Mavi and Joe’s Jeans) to carry a shorter length.  Paige’s petite jeans have a 31″ inseam, about one inch longer than the “typical” petite pant.  However, a 31″ inseam should be fine for most petite women, especially when wearing a heel.  The jeans are also quite true-to-size, using waist sizes rather than 00-14.  While this is common in women’s jeans, why it isn’t used with dress pants is beyond me.

I had a lot of fun at this event and I would assume that anyone else who went did too.  Holt Renfrew usually puts on amazing events, whether big or small. 

Comments

  1. Petite Women sure would face hard time when it comes to find one pair that fit. Well, it’s a common thing that not every jeans factory (or designer) pay attention to their size. While for jeans, getting the right fit is an important issue.

    I say go for it, with these kind of “be comfortable in your genes” movement!