Burhemian Chic, California Cool

Cynthia Cheng

California-based Ettika, a line of jewellery started by Ettie Rafeili and Joey Rafeili is an all-American brand inspired by their surroundings in Los Angeles.  Every colour of the rainbow can be found in this collection, which includes not only bracelets, but anklets, earrings and keychains as well.  The pieces which have both a bohemian and urban vibe (aka “burhemian”), were created to be an “extension” of the wearer’s charcter – one that shows the outside world the kind of person she is. 

Since its beginnings, Ettika has been featured in mainstream media, including Cosmopolitan, Marie Claire, the Today Show and more.  Ettika is very popular among celebrities, such as Eva Longoria-Parker and Jessica Alba.  Ettika is available for purchase in stores such as Bloomingdales, Lord and Taylor and Henri Bendel as well as and online.