442 McAdam Goes Compact for Fall 2010

The first thing I noticed about 442 McAdam‘s Fall 2010 collection was its compact sized bags, very different from previous collections.  Though the 100% cowhide is still intact, the smaller size intrigued me as a petite person – though I have a few totes, I prefer smaller bags which are more in proportion for smaller people.  The […]

442 McAdam Fall 2010 Launch Event

442 McAdam held its Fall 2010 launch event at Poor Little Rich Girl on Yonge, south of Eglinton on Saturday, July 17, 2010.  Pictured above are two bags from the collection (the Hobette (left) and Chappy (right)) on a table with some refreshments.  More information about 442 McAdam’s Fall 2010 collection coming soon!

Alberta Fashion Week Designers, Part II

Prospere Magazine spoke with three more designers this week, including: Jessica Halabi: After graduating from Marvel College College’s ultra-competitive Fashion Design and Apparel program, this Edmonton native’s first collection was for Spring/Summer 2007.  Jessica’s style is self-described as “edgy elegant,” and is cut to be form-fitting, showing off the wearer’s curves. Her wearers reflect that, […]

Bohemian’s the Thing for Sarah Shell of 442 McAdam

Bag designer, Sarah Shell of 442 McAdam (pronounced four-four-two and based on her grandparents’ address) did not originally study fashion.  In fact, her undergraduate degree from McGill University in Montreal, is in biology.  After undergrad, Sarah left for New York to go to fashion school at Parsons.  Post-Parsons, Sarah worked in men’s fashion for Club Monaco and was […]