Minding Your Manners – “Next” : The Other Four-Letter-Word

Kyle Bernstein We’ve all been there.  You’re patiently waiting in the “10 items or less” lane with your basket which contains exactly nine items.  You are certain of this because you’ve watched the eyes of the patron behind you count and recount them in an attempt to have you booted from the line.  Your basket seems […]

Part Ten: Who’s Your Buddy? Social Networking and Personal Branding

Kyle Bernstein Social networking sites like FaceBook and MySpace are a great way to catch up with long lost pals and show the world what you’re up to.  They’re a fun distraction when you need to break away from the grind, and a bit of entertainment when you’re on hold with a client, or stuck […]

Branding: It’s About Communication Between you and the World

Faith Seekings photo credit: Mr Wabu Brand is the emotional connection between a company and its clients. More than just a logo, brand is reflected in everything you do, across every mode of communication. Consider one of Canada’s most successful brands, Tim Horton’s[1], a brand that immediately conjures up emotional connections about what it means […]