Apple Inc.: Not Merely Technology, but a Lifestyle

Apple Inc. (NYSE: AAPL) has, in recent years definitely become a brand that represent innovation.  Ranging from personal terminals to the iPod and iTunes to their entertaining “Get a Mac” ads has turned them not just to a consumer electronics company, but a lifestyle. Apple Computer Inc.  (“Computer” dropped from their name in 2007) was officially launched on April […]

iPhone finally launches in Canada – but no unlimited data plan

The iPhone launches in Canada this Friday and people are already up in arms about the charges. Canadians are not going to experience the unlimited service that Americans and British get. Through Rogers, the only crrier to service the iPhone in Canada, requires a three year contract. This is one year longer than the United […]