Companies Should Use Models of Varying Sizes Rather Than Employees

It seems that nearly half (at 40%)of you thought that companies like LOFT should have used professional models of varying sizes, rather than their employees.  At the same time, 20% thought that they should have taken professional pictures, rather than snapshots that looked like they came from a cell phone.  Also, 10% thought it was […]

The Use of Non-Models as Models: Good Idea?

Answering to a Facebook poster’s request to see an item on different body types, LOFT recently posted pictures of its employees wearing the same style of cargo pants.  The employees, which varied on body type and height led to a burst of posts online.  Therefore, this week, we are asking you: [poll id=”131″]

LOFT Responds by using 'Real People' Models

Recently, LOFT posted pictures of staff wearing the same style of cargo pants on Facebook.  The “models” varied in size, ranging from 5’3″ to 5’10” and sizes 2 to 12.  This caused a burst of comments on their Facebook page and in the general blogsphere, and were both positive and negative.  There were those who […]