Half Believe Physical Size More Important

We are not surprised here.  50% of you thought that seeing models who are relatively the same size as yourself is more important than one of the same or similar ethnicity.  After all, how are you supposed to know what an outfit looks like on you if the model was a completely different size? 21.6% […]

Ethnicity, Size, Both or None? What's Most Important to you in Advertising?

There are lots of people who believe that models who “look like them” are more likely to persuade them to purchase items than ones who do not.  In other words, for many minorities, they are more likely to purchase items (or clothing, in this case) if models look like them, ethnically.  Others feel that ethnicity […]

Poll: Height, Body Image and the Fashion Industry

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Slimness of Models is a Designer Issue

A recent  New York Times article said that model Coco Rocha is getting fewer jobs now than a few seasons ago because she’s “too fat” at 5’10” an size four.   Please note that the Times article is actually from February 15, not February 16 as indicated in the video. A similar article has also been […]

Bella Petite Magazine Announces Petite Model Search

Cynthia Cheng Ann Lauren’s Bella Petite Magazine, a lifestyle and fashion publication which targets women 5’5″ or shorter is currently holding a petite model search for women under said height.  Yes, you read correctly.  Unlike the recent cycle of America’s Next Top Model, Bella Petite is looking for truly petite women.  There will be no […]

Petite Pants on a Tall Model? Ummm…BAD IDEA!

Last week, Prospere Magazine asked whether you thought the use of a 5’10” model for a pair of pants designed for someone much shorter was considered false advertising.  Out of all of those who participated, 20% thought it was false advertising, 60% didn’t know why the company would even consider using a tall model, 10% […]

Prospere Magazine and Isobella Jade on the Bella Petite Hour!

Last week, Prospere Magazine and working petite model, Isobella Jade took part in the Bella Petite Hour, hosted by Bella Petite Magazine editor, Ann Lauren.  This weekly show where Ann talks to people ranging from designers who focus on petites to petite women who are in the public eye and more, brings to the public, petite-related issues.  Body […]

Prospere Magazine to be on the Bella Petite Hour

Cynthia’s Thoughts will be back next week… Prospere Magazine will be interviewed by Bella Petite founder, Ann Lauren on Tuesday, December 1 at 1 pm Eastern time on her radio show, The Bella Petite Hour.  Bella Petite is an online-only fashion/lifestyle and special interest magazine which especially targets petite women 5’5″ and shorter.  Its mission is […]

Gorgeous Dresses Auctioned for a Great Cause

Cynthia Cheng The first dress auction Frocktail Party was held at the Burroughs Building on Queen and Bathurst on November 12, 2009.  Started by a group of friends who’ve known each other for years, the event, which consisted of a silent auction of dresses, supported the Juvenile Diabetes Research Foundation (JDRF).  The JDRF was created over 30 years ago […]

Fashion Week Day 4: Bold Colours, Alien Empresses and Soft Femininity

LG Fashion Week attendees were in for a treat this afternoon if they saw the Vibgyor (the name, pronounced veeb-gee-or, is a backwards acronym of the colours of the rainbow).  Based in Mumbai, India, Vibgyor is making its North American debut in Toronto. The collection, called “Juxtapose,” was “designed for the ‘poor-little-rich-girl’ with an obsession […]