Marketing, Image and a President

Cynthia Cheng Barack Obama is making history beyond his being the first US President of African descent.  The media, especially over the past few weeks, has also promoted his human side, portraying  him as a family man having to deal with everyday family and household issues like any other regular person.  We can see this in […]

Branding: It’s About Communication Between you and the World

Faith Seekings photo credit: Mr Wabu Brand is the emotional connection between a company and its clients. More than just a logo, brand is reflected in everything you do, across every mode of communication. Consider one of Canada’s most successful brands, Tim Horton’s[1], a brand that immediately conjures up emotional connections about what it means […]