Companies Should Use Models of Varying Sizes Rather Than Employees

It seems that nearly half (at 40%)of you thought that companies like LOFT should have used professional models of varying sizes, rather than their employees.  At the same time, 20% thought that they should have taken professional pictures, rather than snapshots that looked like they came from a cell phone.  Also, 10% thought it was […]

The Use of Non-Models as Models: Good Idea?

Answering to a Facebook poster’s request to see an item on different body types, LOFT recently posted pictures of its employees wearing the same style of cargo pants.  The employees, which varied on body type and height led to a burst of posts online.  Therefore, this week, we are asking you: [poll id=”131″]

LOFT Responds by using 'Real People' Models

Recently, LOFT posted pictures of staff wearing the same style of cargo pants on Facebook.  The “models” varied in size, ranging from 5’3″ to 5’10” and sizes 2 to 12.  This caused a burst of comments on their Facebook page and in the general blogsphere, and were both positive and negative.  There were those who […]

Half Believe Physical Size More Important

We are not surprised here.  50% of you thought that seeing models who are relatively the same size as yourself is more important than one of the same or similar ethnicity.  After all, how are you supposed to know what an outfit looks like on you if the model was a completely different size? 21.6% […]

Ethnicity, Size, Both or None? What's Most Important to you in Advertising?

There are lots of people who believe that models who “look like them” are more likely to persuade them to purchase items than ones who do not.  In other words, for many minorities, they are more likely to purchase items (or clothing, in this case) if models look like them, ethnically.  Others feel that ethnicity […]

Poll: Height, Body Image and the Fashion Industry

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LG Fashion Week Monday: VAWK, Gaudet, Jules Power

Cynthia Cheng The colour scheme for VAWK’s fall/winter line lies around cream and darkness.  Though there was lack of colour in the collection, the line was certainly not lack of style and design, nor was it so innovative that everyday women wouldn’t want to wear the pieces.  Featuring not just standard sized, skinny models, Sunny […]

Petite-Related Websites Growing, But Not Fast Enough

Cynthia Cheng In 2002, I started an unsuccessful message board where women lacking height can discuss their issues.  Because of its name, it was soon inundated with inappropriate spam posts, prompting me to close the site.  A few years later, I launched Shorty Stories.   Things have changed since then.  Slowly, but surely, new sites have […]

Poll Results: Specialty Size Models Won't Change Much

Last week Prospere Magazine asked whether you’d like to see non-standard/specialty size designers in mainstream Fashion Weeks.  Out of all of you who’ve answered, 50% of you felt that it wouldn’t change too much.  The plus size designers will use models on the small side of plus (e.g. 14, 16, 18) while petite designers are […]

Poll: Non-Standard-Size Designers in the Mainstream?

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